Creating unique and striking graphics can be daunting, especially if designing isn’t your forte. After all, not everyone has the creativity or ability to come up with excellent designs that leave audiences in awe.
However, you don’t need an art degree or log thousands of hours in creative software like Adobe to make those striking designs.
To create the perfect graphics for your needs, all you need are the right resources as well as a clear idea of what the art in your graphics should look like.
With that said, here are the top 5 tips you can follow to create the perfect graphics for your needs. Following these tips will help you create professional-grade graphics even without the training.
1. Use and match colors in your design.
Using color in graphics or any kind of design is a must but you can’t just simply add whatever colors come to mind and expect it to work. You need to choose a color palette that uses colors that complement one another.
However, make sure that other elements in your design provide some contrast. For example, your font or the shapes. Moreover, you need to ensure that the background doesn’t swallow the other elements of your design and that viewers can easily see it against your background.
To know which colors work with one another, remember the basics of the color wheel. If you don’t remember, here are the basics:
- The primary colors are yellow, red, and blue.
- Secondary colors are a combination of 2 primary colors such as blue and yellow which turns green or red and yellow which becomes orange.
- Tertiary colors are from mixing a primary color with a secondary color such as blue and green which ends up as blue-green.
In terms of matching colors, those from opposite ends on the wheel are considered complementary colors while adjacent colors on the wheel are called analogous colors. There’s also the concept of cool and warm colors and how they affect your message.
Using the basics of color theory can help you come up with more striking designs with elements that don’t clash with one another.
Additionally, making sure that the colors in your chosen palette matches ensure that there’s harmony within your design – something that can help it more visually appealing for viewers.
2. Pick the right font for your design.
Like with colors, not every font works well with your chosen aesthetic. For example, bolder fonts are too strong and overwhelming for more delicate designs while thinner fonts tend to get lost in more powerful designs.
As such, using the right kind of font for conveying your message in your design is important as the wrong one can ruin a perfectly nice graphic.
One way you can go about it is to try at least 3 different types of fonts for your design and cross out those who don’t work quite well with what you’re going for. Moreover, don’t use too many types of fonts at once in your design as this can result in a more cluttered-looking design that can be difficult to read for viewers.
It’s recommended to use just a maximum of two types of fonts when creating a graphic design.
3. Make use of proper spacing and margins.
For a cleaner, more professional-looking graphic, making use of proper spacing and margins for your elements is important. These can help you come up with eye-catching designs that have been properly composed.
Therefore, when creating the perfect graphics, always consider the flow of your elements and think if whether or not they flow smoothly and convey the message you want to send. If they don’t, move things around until you have an easy-to-understand graphic design that will appeal to your viewers.
One thing to keep in mind is the concept of proximity wherein elements that are closer to one another are often perceived as one while elements that are farther from one another are considered as separate or different from one another.
4. Consistency in your elements is key.
Another key concept when creating the perfect graphics is being consistent with every element used in your design. Make sure that the elements used blend well together and do well in conveying the message you want to say through your design.
Consistency in the design makes it appear more professional and helps it look less cluttered to viewers. Each element must be in harmony with one another to ensure that you have a logical design.
Allow the elements of your design to convey the message rather than you explaining it for them. Don’t forget to keep in mind the other concepts we have discussed above.
5. Balance, contrast, and rhythm.
Some of the other concepts that need to be applied when creating the perfect graphics are balance, contrast, and rhythm.
Having balance with your visuals can provide you with the professional-grade look you’re going for. When striving for balance in your design, know which elements hold more weight and which ones contribute to it.
For example, larger elements tend to have more visual weight than smaller parts of your design. So, if you want to emphasize a particular element, then perhaps you can enlarge that so the focus is on it.
Nevertheless, make sure that there’s still visual symmetry as this can make your design more appealing to viewers.
Contrast isn’t just a way to highlight the differences between two elements – it can also make your design easier to look at. For example, using a light-colored font on a light background will make it difficult to read so adding some contrast by making the font darker can help it become easier to read.
If you’re trying to stir up feelings of excitement and engagement from your viewers, then adding rhythm to your designs can help do so. Just like with music, rhythm is an effective way of exciting audiences and making them more lively.
Adding rhythm by setting a pattern and sticking to it can help viewers anticipate where the designs are leading to, stirring up feelings of excitement and anticipation.
It doesn’t take a degree in graphic design for you to create the perfect graphics. All you need are resources, a plan, as well as the aforementioned tips and you can create professional-grade graphic designs yourself.